Embarking on the journey of auto passion, Mahindra Advanced Driving Skills [MADS] was introduced in 2014. Its primary objective is to focus on the current trends, and need of the hour for the nation. The initiative in 2014 focused on “Road Safety” by creating awareness in the early driving license acquirers across the country. The initiative was supported by an NGO, ‘Road Safe India’ where the team visited prime institutes across the country and held interactive sessions, educating the audiences about the importance of road safety. Through a customized workshop participants realised how they can make a difference in the society by adapting to certain practices. Thus, motivating them to be responsible citizens.

For the year 2015, our theme is “Future of mobility and sustainability solutions”. Supporting our nation’s cult initiatives of “Swachh Bharat Abhiyan”, which promotes a greener environment to live in and cleanliness of the country, Mahindra AQ has promoted the need for sustainable mobility and how we can make a difference in the society we live in.

The initiative included topics like Smart cities, Mobility Sharing, Using Technology and Open Data Solutions.

The initiative was spread in all urban educational institutions as well as in tier 1 and tier 2 cities. Students were given various case-lets on how they would overcome problems that exist today. The aim was to help them realize that they are the future of the society we live in. Thus, making them think of the difference they could make.

We, as a brand, are committed to make a difference in society. We empower and recognize the efforts by various entities and individuals to make the society a better place to live in!

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